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So, your Internet business is up and running. You've carefully chosen and researched a niche, selected and displayed products to your customers, processed their orders, and even generated some new visitors. It looks like all the basic small business website design principles are in place to build your online business. You've seen others make amazing profits in their online business. What do they know that you don't? What are you missing?

I've worked hard to build a successful online business. I've succeeded where others have failed through one simple principle -- I give my customers what they want. In return, they keep coming back.

My customers, like you, appreciate what is familiar and comforting. Everyone does it. You see a new book from your favorite author, a new CD by your favorite singer, a new movie starring your favorite actor, and you can't wait to experience it.

You loved the last book (or CD, or movie) and wanted more. They offered more, and generated more sales. Its much easier to sell your product or service to people who already know you. Hopefully, their purchasing experience was a pleasant one, so they like and even trust you. People prefer to buy from those that they like and trust, those that are familiar.

If they drove past your store every day, they would constantly be reminded of your presence. The Internet doesn't work that way. You need another way to market to them. Start by capturing the e-mail addresses of all the visitors to your website. Once they leave, there is only a 1% chance they will ever return (even if you're bookmarked, or in their list of favorites). How will you get them back?

Once your customer has completed his purchase, what are the chances he will return to your site? Very few customers return, even if they bookmark your site. You must give them a reason to return. So what do you have to do? First, always look for new products to offer your customers. Second, don't let them forget about you - keep in contact. Use auto responders to send e-mails advertising new products, special offers, and more. Some people see this as rude. Hogwash! If you came over for a visit one day, and then ran into me the street on the next day, you would expect a friendly greeting. If I never spoke to you again, you would definitely think I was rude. Don't make the same mistake in your business.

And the only way to contact them is to request their first name and an email in exchange for a free report, a downloadable mp3 or even a mini-course!

Huge companies harness the power of the Internet to make amazing profits with their online business. That technology is available to you, too. Use your e-mail lists to advertise new products, great deals, and more. Your customers will love to hear from you, and your online business will thrive.

But here is another principle to keep in mind. You can sell $27 ebooks all day long and eventually you will become a millionaire. Imagine how much quicker that will be if you sell $97 ebooks with audio and video. Then $447 home study courses. And finally $5500 bootcamps and workshops! Maybe a cruise to the Bahamas with me as we create your online business!

Offer your customers more, and you will get more in return. Find out which customers want more, using customized e-mails sent by an automated system. By giving your clients quality information and products, you guarantee they will keep coming back for more. Both of you will be very happy!

About the Author, Steve Beck:

Stephen Beck shows 7 simple repeatable steps to beginning a Christian Home Based Business. For a free CD discussing those steps, go to Start Home Business immediately. Link directory.

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