The single most consistent topic you will hear over and over in online marketing is the word keywords. That magic little word is the secret sauce to successful online marketing. Without a basic knowledge of keywords, your marketing efforts will be lost in never, never land and nobody will see them.

The basic idea of using keywords is based on the language we all speak in internet land. Think of google and how you now "google" something, which means search for something on the internet.

When you search for something on the net you are using keywords. You may combine several keywords into a short three to five word series which is commonly called a long tail. A short tail keyword is one to two keywords together.

So if that is the premise, how are they used for marketing and advertising? Before you start marketing, you will need to do some homework and use the best free keyword tools out there. These tools are of course, developed by google.

You will study your industry keywords, company, name, etc.. and develop your keyword lists based on your customer segmentations. We show our business partners exactly which keywords to use, and how to leverage untapped keywords.

Go search on google for google keyword external tool, the google wonder wheel (it is google.com - show options, and google insights. They show keyword data in different ways and allow you to decide which keywords are relevant to you and your industry.

Avoid keywords that will not convert to sales. Think of user intent, and what a person is looking for. The keyword is the question and your marketing is the answer. We'll talk more about user intent in another article.

Keywords can be grouped in themes to make your marketing and advertising efforts stronger. How you use them will depend on the type of marketing you plan to use.

When you advertise online, you will group them in ad groups, where the ad will serve as the answer to the keywords in your ad group. When you use keywords in article marketing, you will sprinkle a long tail keyword into the title, and then use the targeted keywords throughout the article sparingly.

So, you can see how important it is to understand keywords, and is critical to your online marketing success. You have to get to know how they work. There are advanced strategies for using keywords that will allow you to dominate your competition.

Here are links to take you there.
https://adwords.google.com/select/KeywordToolExternal
http://google.com   (show options and it will display the wonder wheel on left side)
http://www.google.com/insights/search/#

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We now work from home, and work anywhere in the world so that we can be with family and friends. Guy Luminato was born to Italian parents and raised in Melbourne, Australia. Michele Luminato was born and raised in Billings, Montana.

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