by John Tanner

Did you know that there are some coveted, little known, power words out there that could give your ad or sales copy a much needed shot in the arm? It's a plain fact that powerful ad copy is what differentiates a great marketing campaign from a mediocre one. Any successful marketer will tell you that the building blocks of great copywriting are those power words that suck your prospect into your ad or sales letter and compel them to take action.

When it comes to marketing, it's not just WHAT you sell that's important, it's HOW you sell it. Most people trying to generate cash over the internet and direct response marketing but don't really have the know-how to produce good sales copy, which is really sad for them.

Luckily for you, you are about to jump ahead of the competition and drastically improve your ability to succeed.

The bottom line is, powerful copy is what's going to sell your product. If you don't know how to write a compelling sales letter you MUST find another way to get it done.

How to get effective sales copy:

-Hire a professional (can be expensive for someone who knows what they're doing)

- Learn how to write effective sales copy. This route takes a LOT time meaning lost income and opportunity while you're busy studying.

-Use templates (helpful but your copy will be somewhat cookie-cutter)

- Copywriting software. There are some software solutions that can help you write like a professional, see below for details.

Here's a gift: I am going to reveal 15 power words to you that are going to help you convert readers into customers. To kick off this list I will clue you in to one of the strongest power words that you can use. The whole concept behind this word is so powerful that it should pervade every action you take in your marketing strategies.

Over the years, I have read many sales letters on the internet, in email marketing or direct mail marketing where people have gone on and on about what they have to offer to the customer, which may seem logical but this can really hurt your sales! Your prospect doesn't really care what you have to give them because too much emphasis is on YOU and your prospect doesn't want to focus on you. They're focused on themselves.

The key to strong sales copy is to incorporate the use of "you" in the sales pitch. You should always tell your reader what they have to gain rather what you can give them. For instance, you can take, "I will give you this when you buy my product." and turn it around to say, "You will get this..." which will turn the focus away from you and towards your prospective client. Basically you need to take the "I" and "me" out of your sales copy and exchange them for "you" and then watch your sales increase.

Obviously "you" is one of the most powerful words you could use in your sales copy.

Keeping this in mind, let's move onto the list of 15 power words that can give your sales letter an incredible boost!

1. You

2. Challenge

3. Announcing

4. Bargain

5. Plus

6. Practical

7. Miracle

8. Compare

9. Discount

10. Discovery

11. Easy

12. Exclusive

13. Improvement

14. Important

15. Hurry

There are hundreds of power words you can use to improve your ad and sales copy. But BE WARNED! Just as there are words to trigger positive action from your prospects there are also words that can send them running!

Effective use of these power words is necessary and, although you have some of the words, figuring out how and where to use them is not always easy. Finding the words is only the first step, afterwards you must memorize them and then you get to the hard part; using them. You need to know exactly when and where to use these words to boost your your sales and bring a steady stream of buyers to your product.

Fortunately there's a breakthrough software called ScribeJuice that can help you easily master this powerful sales vocabulary so you can infuse all your ad and sales copy with response-driving, hypnotic power words - AND avoid using words that can kill your sales.

Visit ScribeJuice.com if you need to write any online or offline ad or sales copy. ScribeJuice makes writing high-response sales copy and ads automatic.

About the Author:

Create powerful ads, and sales letters like a Pro - Automatically! Make your copywriting sizzle with ScribeJuice! Get your own completely unique content version of this article. Human edited web directory.