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By Ray Edwards

Are you wondering if squeeze pages still work well to build your email list?

The "squeeze page", or "forced opt-in", offers a bribe (often a report, audio, or video) in exchange for the visitor's contact information (most notably their email address).

This technique must be used carefully -- it can build your list, but can also drive away potential customers.

Here are some things to think about

It is important to build your email list; the more subscribers you have, the more sales you can make.

The problem we run into these days is simple: people are more reluctant than ever to give up their email address. The squeeze page is still the best way to build your list, but it requires more thought today than it did even a few months ago. Using a squeeze page carelessly can do your business more harm than good.

It's best to use a squeeze page on a site that is built to sell one product. For example, if you have a site that features a sales letter selling a particular product or service, placing a squeeze page in front of the information about that product or service is a good idea. This keeps readers from being distracted; it sifts and sorts potential buyers by level of seriousness; and it gives you a list of interested parties that you can go back and market to repeatedly.

One of the biggest mistakes I see being made online is putting a squeeze page in front of the wrong kinds of sites.

These include sites that are portals, intended for branding, or blogs. These sites are used for very different reasons than are salesletter sites; so don't put a squeeze page in front of them.

Remember that your squeeze page is a gate.

For direct response sites, it's a valuable tool; used on other kinds of sites it may simply be a turn-off to your customers.

When you offer the right kind of bribe, however, you can get people to opt in through the squeeze page -- building a valuable, targeted email list.

Online threats such as spam, scams, spyware, and viruses are a few reasons people are more resistant to giving you their email address.

The answer to this issue is simple, in my opinion. Squeeze pages can build your list super-fast; you just have to choose the right websites and scenarios in which to use them.

About the Author:

For an inside look at the techniques of a top direct response copywriter, visit the site of Copywriter Ray Edwards. Claim your free podcasts, marketing tips, videos and free copywriting advice. Link directory.

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