Web 2.0 is the new technology and design standard for world wide web. It facilitates communication, secure information sharing, interoperability and collaboration among web data and websites. It has facilitated the development of various social networking, online video sharing sites and blogs. 

Web 2.0 Features: 

1.) Search facility: 

The simplicity of finding any information with the use of keywords. 

2.) Links

Provision of links to most visited and best pages. 

3.) Authoring

Ability to authorize web pages that update themselves constantly and platform that presents interlinked work.

4.) Tags 

Simple tags that will categorize the contents. Single word description for simplicity of search.

5.) Extensions 

Work automation with the use of algorithms.

 6.) Signals 

They are like feeds in blogs that keep track of updated links and notify bloggers about them.

It describes renewal in the web economy strategy, and is a new level of interactivity. A social development acquiring through social networking sites, which  are used for Internet marketing.

 The design that sites implementing Web 2.0 follow is: 

• Simple Layout:  

This provides a bunch-free navigation, as the layout has only 1 or 2  columns, easy content sorting, that is, the simplicity of browsing.

• Centred orientation 

Latest site designs are based on centre layout.

• Content designing

It is more like giving importance to the contents, and bringing them in a common site theme. 

• 3D effects 

Graphics, animations, glossy designs, bright colours are the latest designing trends. 

• Background and colours 

With new technology, page backgrounds are made more attractive and eye pleasing. They highlight the importance of the actual site contents. 

• Icons and buttons 

Even buttons and icons get 3D effects and attractive look. 

• Big text

 Important contents are emphasized to get user attention. They are in bigger font.

• Big input fields to enter data 

It emphasizes the user activity.

Web 2.0 from Internet Marketing Point of View: 

Now, you can prepare catchy advertisements with animations, colourful texts and buttons. Social networking sites are providing personalized profile themes for each user enrolled. Whenever a person selects a page theme, the site creating the themes gets paid 

One of the Internet marketing technique is “blog posts”. Advertiser posts the advertisement on product related blogs. Blogs provide feeds that keep a track of related links being updated and they update themselves too. Thus, it has given a whole new dimension to the world of Internet marketing.

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