In my first article, I shared why you must create information products instead of books sold in a bookstore. Since this is new to many business owners, info products appear to be an extraordinary way to make money online. Today, I want to give you the most amazing tips for creating information products.

Tip 1: Think of the trade your customers are making.

Your customer is making a trade, his money for your knowledge. Make it easy by offering your customers something truly special. E-books on making money are always popular, and many customers are willing to pay $47 for an e-book that explains how to make $4700, save $4700, or keep $4700 more of their income away from the tax-man.

Your customer would probably trade $47 for information which clearly explains how to do something, saving them two days of frustration. On the other hand, they probably don't want to spend $47 on cute stories about my children or recipes for chicken. Offer them something of value - give them a real deal!

Tip 2: Try to include one or more of these angles in any information product.

Will the information in your product:

make people money?

save their money

use their time wisely

prevent mental, physical, or emotional distress

Tell your customers exactly how your product will help them in ways they can understand, and your sales will soar!

Tip 3: Break your long ebook into parts.

Break your current info products into smaller sections, then sell them all together. Sound crazy? It's not! Your client is spending $47 - would he rather get one e-book, or a series of three e-books? Give him three books, and he will feel as though he got more bang for his buck. What a great value!

Tip 4: Add enough bonuses to make the purchase a "no-brainer"!

After you create an information product, go out an find about 5 to 6 related products that you can offer as bonuses. If I am buying a $47 ebook and you offer me $500 in downloadable bonuses, it makes the buying decision very easy. I recommend downloadable bonuses because they are easy to deliver and don't cost you anything. This is also a good excuse to get their email for your owner's list - you need their email to deliver their bonuses.

Tip 5: Sell to Existing Clients First

Many online business owners spend countless hours pursuing new clients. Meanwhile, existing clients may fall by the wayside. Don't let this happen to you! You already have a loyal client base; now, it's time to reconnect with them.

Your existing customers are part of your niche. Go ahead, ask them what they want. You'll be surprised at the answers, and they will feel honored that you took the time to ask. Once you know, start to create products that fill their needs, the needs that they identified themselves. In no time, you'll be the expert in your field!

About the Author, Steve Beck:

Stephen Beck shows 7 simple repeatable steps to starting a Christian Home Based Business. For a free CD explaining those steps, go to Start Home Business right now.