If the forecasted recession becomes a reality you have three choices. You can watch it happen and do nothing to prevent its impact on you, you can tighten your belt hoping to survive it, or you can develop a plan to thrive because of the recession. The choice and the result you’ll get is all yours. Allowing external circumstances to determine your future is never a good idea and certainly not something a top producer will do. Start formulating your plan by identifying how you’ll be impacted by a recession if you do nothing and what you can do to protect yourself. Identify how a recession will impact your customers and potential customers if they do nothing to protect themselves, and what you can do to help them to avoid that impact.

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